This week, TAG Heuer has stepped up by releasing a watch that showcases NFTs for its owner. If this innovation sounds interesting, then there is an obvious problem: how would the average user penetrate the NFT market if they had to buy a luxury watch for this? This is where Zelf comes in. Web3 will take off with mass adoption. And what’s the best way to reach as many people as possible through your Apple Watch?
Zelf wants to open Web3 to the world
Democratization is the Holy Grail of Web3. This is also the goal Zelf pursues with all its innovations. A vision backed by Zelf CEO Elliot Goykhman: “ Continuing its mission to democratize access to finance, ZELF is expanding into the US as a metaverse bank, collecting game loot (game loot in games play to earn), NFTs and fiat currency under one banking umbrella. »
Indeed, Zelf’s desire is not limited to works of art at exorbitant prices, such as those at the Bored Ape Yacht Club. The will of this company is to become the new bank for metaverse. To build this Web3 financial institution, the first market to be targeted is play to earn (P2E). In this video game model, game loot (game loot) Only in your stock. It already exists and can be traded or sold. This leads to a real economy.
This is one of the reasons why this company is developing a super fast and accessible interface for viewing, displaying and exchanging their NFTs. This is where Apple Wallet and Google Wallet come in, simplifying the exchange of NFTs. “ For this new launch, ZELF has chosen to make NFTs more realistic by display To display on their wrist To 50 million US Apple Watch users. 100 million Apple Watch users around the world will soon be able to ” bridge » Their sets of irreplaceable digital symbols on the watch face. »100 million, which is 200 times more than the number of luxury watches sold in 2020, all brands combined.
Web3 belongs to individuals, and individuals own the Apple Watch
By offering super-fast and streamlined purchases via instant messaging like Whatsapp, Facebook Messenger, Telegram or even Discord, this company overcomes the hurdles posed by NFT platforms like OpenSea. And by integrating these things into connected watches, Zelf completes the creation of a framework Dedicated for NFTs. The goal is clear. Allow all users quick and easy access to their groups. Trading NFT is then as easy as trading Pokémon cards.
Their vision contrasts with that which currently dominates the market. When we see that the most recent NFTs are trading at hundreds of thousands of dollars, we have the right to wonder if this is a market created to reach the general public. Beepl’s NFTs, and most famously, “Everyday’s: the first 5,000 days” sold for $69 million, making him the second highest-grossing living artist after Jeff Koons. However, few people have Jeff Koons’ work in their living room. And few people will be able to display the Bored Ape Yacht Club NFT on their TAG Heuer watch. However, the market still needs a lot of people to acquire NFT technologies to grow and develop. TAG Heuer’s approach is not bad in itself. However, she is taking advantage of the current insanity without providing more help. Where the $200 Apple Watch is going to really make a difference.
On the contrary, Zelf positions itself as an infrastructure that opens the market for mass adoption. And in doing so, Zelf would prefer not its service, but all the investors and players in this market. Not everyone likes Zelf and its performances. But it is clear that this company works for the benefit of society, not just for personal interest.
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Marc Antoine Chuan Politi
Founded by Marc-Antoine CAEN POLETTI in 2021, Alt Write SEO is a content writing agency specializing in cryptocurrency, blockchain, and NFTs. It finds its roots in 2016 with the French crypto club, whose current president is Marc Antoine. Our mission is to support French-speaking crypto companies to make France the first crypto country in the world.